Pushkaralu is not just about taking from the river; it is about giving back. Charity performed during these twelve days is considered incredibly meritorious. But it is important to give wisely.
In Sanatana Dharma, Daanam (charity) is one of the highest duties. It is believed that giving to those in need purifies the heart and breaks the cycle of karma. Doing it at a sacred time and place—like the Godavari during Pushkaralu—multiplies the spiritual benefit.
However, large festivals also attract unscrupulous people. Fake sadhus, forced donation rings, and aggressive beggars are a reality at any mega-event in India. We want you to give generously, but safely.
Where to donate: The safest places to give are the official temple hundis (donation boxes), government-run camps, or established NGOs.
While you can give anything with a pure heart, the scriptures specifically highlight these four forms during river festivals.
As you walk towards the ghats, people will approach you holding laminated photos of temples asking for "donations." Many of these are scams. Keep these rules in mind: